ejada systems The Evolution Continues
Industry Technology
What We Did Brand strategy, Visual Brand Identity, 3D Booth, UI style guide, Custom Illustration, and Motion
Background
Ejada Systems, a prominent IT company in the MENA region, has a rich 25-year history of providing cutting-edge technology solutions. With a team of over 2000 dedicated professionals, Ejada strives to maintain international standards of excellence.
Abdullah Al Turky Eskelah – CEO
“We are extremely thrilled with our partnership with Squad., enriching the visual content in the Saudi market. Squad. Is a professional team that adapted amazingly with the local market.”
Project Journey
To elevate their brand presence, Ejada sought a comprehensive rebranding solution. Our team embarked on a journey to develop a robust brand strategy, a distinctive visual identity, and a range of supporting assets.
Inspired by the continuous expansion of the universe, we crafted a tailored brand strategy, dubbed “SEEK,” which embodies the company’s core values of a Solid Legacy, Enriching Products, Embracing Clouds, and a Keenness for Innovation. This strategy, rooted in Ejada’s ambitious vision of growth and expansion, serves as the foundation for the brand’s future direction.
To visually represent this expansive vision, we designed an executive and expressive visual identity. This includes a versatile logo system, a captivating color palette, and a typographic hierarchy that can be applied across various touchpoints.
We also created a 3D booth to showcase the brand at events and exhibitions, as well as a detailed UI style guide to maintain consistency in digital interfaces. To further enhance the brand’s visual appeal, we developed custom illustrations that reflect the company’s innovative spirit and cosmic inspiration.
By combining strategic thinking with creative execution, we have helped Ejada establish a strong and memorable brand identity that resonates with its target audience and positions the company as a leader in the IT industry, poised for continued expansion.