Dolato Delicto Momento: A Luxurious Winter Indulgence

Industry Food and Beverage Service

What We Did Naming, Logo Design, and Packaging & Unboxing Experience

Background

Dolato Delicto Momento delivers an elevated gelato experience designed to delight the senses. Inspired by the elegance of winter, this luxurious collection offers a curated box of Dolato’s finest: jars of rich sauces, creamy ice creams, colorful sprinkles—each element crafted to perfection. We brought the indulgence of Dolato to life through:

  • Naming: Creating a name that captures the essence of luxury and decadence.
  • Logo Design: Designing a refined logo that reflects sophistication and premium quality.
  • Packaging & Unboxing Experience: Developing a memorable unboxing ritual, where elegance meets taste, enhancing the overall experience of delight.

The result is a truly indulgent and premium offering that redefines how Dolato’s gelato is experienced.

Abdala Turki from Eskelah

Abdullah Al Turky Eskelah – CEO

“We are extremely thrilled with our partnership with Squad., enriching the visual content in the Saudi market. Squad. Is a professional team that adapted amazingly with the local market.”

Project Journey

To elevate their brand presence, Ejada sought a comprehensive rebranding solution. Our team embarked on a journey to develop a robust brand strategy, a distinctive visual identity, and a range of supporting assets.

Inspired by the continuous expansion of the universe, we crafted a tailored brand strategy, dubbed “SEEK,” which embodies the company’s core values of a Solid Legacy, Enriching Products, Embracing Clouds, and a Keenness for Innovation. This strategy, rooted in Ejada’s ambitious vision of growth and expansion, serves as the foundation for the brand’s future direction.

To visually represent this expansive vision, we designed an executive and expressive visual identity. This includes a versatile logo system, a captivating color palette, and a typographic hierarchy that can be applied across various touchpoints.

We also created a 3D booth to showcase the brand at events and exhibitions, as well as a detailed UI style guide to maintain consistency in digital interfaces. To further enhance the brand’s visual appeal, we developed custom illustrations that reflect the company’s innovative spirit and cosmic inspiration.

By combining strategic thinking with creative execution, we have helped Ejada establish a strong and memorable brand identity that resonates with its target audience and positions the company as a leader in the IT industry, poised for continued expansion.

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