KIT Production Facilities

Industry Media & Entertainment

What We Did Brand Strategy, Visual Brand Identity, and Motion

Background

Overview: KIT Production Facilities, a Saudi company founded by Abdullah AlTurki, specializes in renting and selling media production equipment, including cameras, microphones, lighting, and more. They also provide comprehensive logistical support and catering services, making them a trusted partner in the region’s media production scene.

What We Did: Squad was tasked with creating a dynamic brand identity that reflects KIT’s youthful and energetic spirit. Drawing inspiration from the sharp edges and shapes of media production equipment, we crafted a black-and-white identity that mirrors the aesthetic of the industry. The addition of vibrant red serves as a secondary color to enhance energy and vibrancy.

Our Work Included:

  • Brand Strategy: Developing a strong foundation that aligns with KIT’s innovative approach.
  • Visual Brand Identity: Designing an identity that combines sleekness and creativity through abstract shapes, energetic patterns, and refined typography.
  • Motion Design: Using animated elements to bring a youthful and energetic character to the brand.

KIT’s identity is designed to stand out in the competitive media production industry, presenting a bold yet refined visual language that speaks directly to their audience.

Abdala Turki from Eskelah

Abdullah Al Turky Eskelah – CEO

“We are extremely thrilled with our partnership with Squad., enriching the visual content in the Saudi market. Squad. Is a professional team that adapted amazingly with the local market.”

Project Journey

To elevate their brand presence, Ejada sought a comprehensive rebranding solution. Our team embarked on a journey to develop a robust brand strategy, a distinctive visual identity, and a range of supporting assets.

Inspired by the continuous expansion of the universe, we crafted a tailored brand strategy, dubbed “SEEK,” which embodies the company’s core values of a Solid Legacy, Enriching Products, Embracing Clouds, and a Keenness for Innovation. This strategy, rooted in Ejada’s ambitious vision of growth and expansion, serves as the foundation for the brand’s future direction.

To visually represent this expansive vision, we designed an executive and expressive visual identity. This includes a versatile logo system, a captivating color palette, and a typographic hierarchy that can be applied across various touchpoints.

We also created a 3D booth to showcase the brand at events and exhibitions, as well as a detailed UI style guide to maintain consistency in digital interfaces. To further enhance the brand’s visual appeal, we developed custom illustrations that reflect the company’s innovative spirit and cosmic inspiration.

By combining strategic thinking with creative execution, we have helped Ejada establish a strong and memorable brand identity that resonates with its target audience and positions the company as a leader in the IT industry, poised for continued expansion.

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