Mango mania
Industry Food
What We Did Visual Brand Identity, Illustrations, and Website Design
Background
EdfaPay, a visionary Saudi company, is at the forefront of the digital transformation sweeping across the MENA region. Inspired by the rapid advancements in technology, EdfaPay is redefining the way businesses accept payments.
Abdullah Al Turky Eskelah – CEO
“We are extremely thrilled with our partnership with Squad., enriching the visual content in the Saudi market. Squad. Is a professional team that adapted amazingly with the local market.”
Project Journey
To establish a strong brand identity and accelerate market adoption, EdfaPay sought a comprehensive branding solution. We collaborated closely with the EdfaPay team to create a brand that embodies innovation, simplicity, and efficiency.
We developed a sleek and modern brand identity that reflects EdfaPay’s commitment to cutting-edge technology. The brand’s tagline, “Tap on Phone,” encapsulates the ease and convenience of the payment solution. The iconic “E” logo, with its flowing lines, symbolizes the smooth and seamless transaction process.
To promote the app and drive user adoption, we designed a user-friendly website that highlights the key benefits of EdfaPay. The website showcases the app’s features, provides clear instructions, and encourages users to download the app.
As EdfaPay continues to expand its reach across the MENA region, we are proud to be a part of its journey in shaping the future of payments.