Client
Vegiroot
Date
2020
ROLE
Brand Strategy, Visual Identity, Packaging, Illustration, and Art Direction
Abstract
Working on Vegiroot, Squad’s aim was to convert the essence of delivering fresh first-pick vegetables right to your own table, reflecting the freshness and diversity of vegetables through a wide choices of color pallets and illustrations.
Challenge
Development, growth, caring, fast, natural and unique. Those were our key players when creating vegiroot’s logo and powerful illustrations. We managed to keep the brand’s essence right in-front of our eyes to come up with a colorful set of icons that helps in making the mobile application more user friendly for the perfect user interface (UI).
