Town Center
Another commercial project is Town Center, a medical and entertainment shopping mall and business park located in Al Shorouk. Our mission was to tackle two touchpoints; working on creating a brand from scratch for this promising project in order for them to sell clinics for interested doctors and shops for restaurants and fashion wear brands owners.
The Challenge
The challenge we faced was to create an eye-catching, trustworthy and creative identity and artwork to attract these two audiences of Town Center.
What We Did
Brand Identity: Logo, Color Palette, Fonts…etc | Stationary | Communication Tools & Channels | Outdoor Advertisements.
How we did it: Squad. team tackled the medical part of the deal by using both green and blue colors to reflect clarity and calmness, giving a trustworthy vibe to the visuals. On the other hand, the entertainment part had to reflect energy, joy and enthusiasm which was strongly seen in the red and yellow colors used to encourage both their B2B and B2C type of audience.
Another commercial project is Town Center, a medical and entertainment shopping mall and business park located in Al Shorouk.
