Client
Hamsa Coffee
Date
2020
ROLE
Packaging
Abstract
A Saudi coffee brand aiming to expand their territory more into the KSA market by developing their packaging design with the Arabic Coffee essence in it, adding a sprinkle of the international look to increase their chances of exporting their products.
Challenge
Finding a design strategy and direction to fit the nature of such an elegant brand was a challenge that we turned into an advantage. While graphic designing is considered more of commercial art, illustration is seen more like an interpretation of an idea, brand, and feeling…etc, this is why we used it to interpret the coffee mood through the packaging design..
