Famez
Food and Beverage Service
What We Did Logo Design, Branding, Illustrations, Motion, and Packaging
Background
Azha is a unique Saudi Arabian accessories brand that draws inspiration from the beauty of Islamic art. With designs rooted in calligraphy and Andalusian aesthetics, Azha offers a contemporary touch to traditional art forms, creating sophisticated pieces for men, women, and children alike.
Our team developed a cohesive brand identity that bridges the past and present, capturing the essence of Azha’s cultural inspiration through:
- Brand Strategy: Establishing a clear vision that aligns with Azha’s artistic heritage and modern appeal.
- Logo Design: Crafting a logo that reflects elegance and intricate calligraphic influences.
- Visual Brand Identity: Designing a visual language inspired by Andalusian patterns and motifs.
- Packaging & Unboxing Experience: Creating a memorable experience that highlights Azha’s dedication to craftsmanship and authenticity.
The result is a refined brand identity that speaks to heritage while appealing to today’s fashion-forward audience.
Abdullah Al Turky Eskelah – CEO
“We are extremely thrilled with our partnership with Squad., enriching the visual content in the Saudi market. Squad. Is a professional team that adapted amazingly with the local market.”
Project Journey
To elevate their brand presence, Ejada sought a comprehensive rebranding solution. Our team embarked on a journey to develop a robust brand strategy, a distinctive visual identity, and a range of supporting assets.
Inspired by the continuous expansion of the universe, we crafted a tailored brand strategy, dubbed “SEEK,” which embodies the company’s core values of a Solid Legacy, Enriching Products, Embracing Clouds, and a Keenness for Innovation. This strategy, rooted in Ejada’s ambitious vision of growth and expansion, serves as the foundation for the brand’s future direction.
To visually represent this expansive vision, we designed an executive and expressive visual identity. This includes a versatile logo system, a captivating color palette, and a typographic hierarchy that can be applied across various touchpoints.
We also created a 3D booth to showcase the brand at events and exhibitions, as well as a detailed UI style guide to maintain consistency in digital interfaces. To further enhance the brand’s visual appeal, we developed custom illustrations that reflect the company’s innovative spirit and cosmic inspiration.
By combining strategic thinking with creative execution, we have helped Ejada establish a strong and memorable brand identity that resonates with its target audience and positions the company as a leader in the IT industry, poised for continued expansion.